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Pink October in LA: Our Guide to Supporting Breast Cancer Awareness Month 2023

Breast Cancer Awareness Month is in full swing. If you didn’t know ( but were pretty sure you do), October is a month that serves as a powerful reminder to prioritize our health and champion early detection and awareness for breast cancer. In the spirit of solidarity, we’re thrilled to highlight some of the most enjoyable ways you can make a significant impact and support women everywhere who may be battling breast cancer right now and who have come out of it thriving and surviving. Minimal nods and major movements to show support could be as small as indulging in a pink powered mocktailshop with purpose, treat a fellow survivor to a spa day, join a community walk, or donate to breast cancer foundation like the Susan G Komen Foundation. Together, let’s raise awareness, show our unwavering support and come together as a community to combat breast cancer. So, here’s to celebrating our favorite “breast” businesses, events and offerings that are making a difference in Breast Cancer Awareness Month this October.  

The “Breast” Business

We love brands that are helping us girlies keep those boobies healthy and supported in every way. Whether you are small-chested, big busted or somewhere in between, you deserve to be comfortable and celebrated through your bra. For the minimal mama’s, we love Pepper bras.  Founded by  Jaclyn Fu and Lia Winograd ,they wanted to eliminate any and all shame that came with having a small bust. So they designed exceptional bras that are sleek and fitting for women with  AA, A, and B Cups. We also dig this new brand on the block, Floatley. This is a t-shirt bra that  has an ultra-soft support that lays flat against your body with no gaping, bulging, and bunching ( cuz who wants that!). For women that are in the D+ range of support, ThirdLove offers 60 sizes, including the popular Minimizer that can reduce your bust up to 2 inches. If you need a super pro in the boob department,  check out Jenette Bras in the cute Magnolia shopping district of Burbank. Their slogan is “the alphabet starts at D” and they are one of the coolest bra fitting stores in all of LA. Every LA fashion forward gal who loves the no bra look needs support too. We just discovered Nue and are in love. Stephanie Montes – a fashion editor turned entrepreneur – has reinvented the boob tape game. She created Nue for women who wanted to feel good in their backless and strapless looks no matter what body type or skin tone they are. Nue carries tape in 4 shades, plus on-the-go packets ( great for traveling) and silicone pasties.


Healthy Habits For Healthy Hooters

Breast Cancer Awareness Month is not just think about the girls on the outside, but we got to think about them on the inside too. What we put in our bodies and our activity levels can also attribute to preventing breast cancer too. So healthy habits for those hooters babes are very important. The National Breast Cancer Foundation is a great place to start checking the boxes when it comes to breast health.  They even have resources available on how to give yourself frequent breast exams as part of your self care routine. Vitamins work too. We love that there have been so many options to find the right vitamin vibes for women that target hormonal balance, metabolism support, and even menstrual wellness. One of our go to multi vitamins are from Ritual Vitamins, plus we love the metabolism support from OPositiv Vitamins. It helps kick our fitness and smart food choices into gear. And Elix is a great supplement to target your menstrual care.

Spa-cial Treatments With Benefits

Fairmont Century Plaza 

Address: 2025 Avenue of the Stars Los Angeles, CA 90067

We already love visiting the elegant and luxe Fairmont Century Plaza, but for the month of October, a spa session here just got a little bit sweeter. As part of their Radiate And Renew package, when you book and experience a 90-minute Rose Gold Radiance Facial during the month of October, you will not only receive a complimentary pink travel bag with three Rose Gold Eye Masks, but 10% of all proceeds will benefit Breast Cancer research and recovery. We love that even more.


The Langham

Address: 1401 South Oak Knoll Avenue, Pasadena CA 91106

The gorgeous Langham Huntington Pasadena Hotel is showing support for Breast Cancer Awareness Month through some great offerings and wellness events at their Chuan Spa. Their “Think Pink” Treatments booked in October will give 10% of proceeds to the City of Hope’s Women’s Cancer Programs. Our faves include the Moisture Miracle Facial and the OTO Balancing CBD Massage, which is a full body massage that uses CBD oil infused with Jasmine, Helichrysum and Roman Chamomile to calm the nervous system resulting in deep relaxation. FYI: On October 19th, The Langham is also offering a healing sound bath on the Horseshoe Garden where guests are encouraged to wear pink attire to support Breast Cancer Awareness Month. Be immersed in a healing relaxation with sounds from a variety of instruments. This event is complimentary, but a $35 charitable contribution to support City of Hope is recommended. 

The Peninsula Beverly Hills

 Address: 9882 S Santa Monica Blvd, Beverly Hills CA 90212

Who knew that supporting a great cause could be so fancy? The Peninsula Spa in Beverly Hills inspires guests to appreciate all things pink for Breast Cancer Awareness Month. They will donate $5 of every Pink Manicure to the Breast Cancer Research Foundation for the month of October. In honor of Breast Cancer Awareness month, The Peninsula Beverly Hills will also be donating $5 for every Afternoon Tea purchased during the month of October to BCRF as well.

Sip & Savor With Purpose

Mama Shelter 

Address: 6500 Selma Ave, Los Angeles CA 90028

 To celebrate Breast Cancer Awareness Month, head up to everyone’s favorite Hollywood hip and colorful rooftop restaurant, Mama Shelter.  They created a gorgeous cocktail available all October, the Mama Loves Boobies. This refreshing concoction is made with Empress 1908 Gin, lime, elderflower liqueur, rose water, soda water and cucumber. A percentage of proceeds on all sales of the Mama Loves Boobies will be donated to Project Angel Food, an LA-based organization that helps feed recently diagnosed patients and their families. 


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Casa Madera West Hollywood

Address: 8440 Sunset Blvd, West Hollywood CA 90069 

We love Casa Madera for their upscale Mediterranean food mixed with boho chic vibes. But for the month of October we love them even. more. A no brainer here…we will be ordering their Hope Blooms Cocktail, where $2 from every purchase will be donated to the National Breast Cancer Awareness Foundation. 


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Multiple Locations in LA 

Breast Cancer Awareness Month has taken on a sweeter note thanks to an inspiring partnership between SusieCakes and the Susan G. Komen Foundation. During this special month, SusieCakes is spreading love and support by donating $1 for every Susie’s Vanilla and Chocolate Cupcake adorned with pink buttercream. But they are only available in-store. However, the sweetness doesn’t stop there. They have a new cake called the Komen Cake. It’s a delightful vanilla cake cloaked in pink buttercream and with every Komen Cake sale, $5 is dedicated to the Susan G Komen Foundation. And if you’re looking to add a personal touch, SusieCakes lets you get creative and craft a custom message on the cake, offering a little dose of sweetness and love to those who truly deserve it.

Sturt & Swing Some Support 

7th Annual LA Breast Cancer Fundraiser 

Address: 400 Pacific Coast Hwy, El Segundo CA 90245 

Tomorrow – Saturday October 14th at 7pm is when THE BCF (THE Breast Cancer Fundraiser) hosts it’s 7th Annual LABCF at Topgolf in El Segundo. Swing for a cause where every shot you take will make a difference in the lives of those in need. Also be sure to break out your cutest pink cocktail attire to wear to this event, but also one that you hit in. To date, The BCF of LA has directly impacted the lives of over 2,000 breast cancer patients nationwide. They are dedicated to creating a meaningful difference and  committed to its vision of a world where no breast cancer patient feels alone.

2023 Los Angeles MORE THAN PINK Walk

Address: Exposition Park,700 Exposition Park Dr, Los Angeles, CA 90037  

The Susan G. Komen Foundation, the world’s leading breast cancer organization, will be hosting the annual 2023 Los Angeles MORE THAN PINK Walk on Sunday, October 29, 2023. The annual walk will be held for the first time at Exposition Park.  Thousands of individuals including family and friends will come together to celebrate breast cancer survivors, honor those who have passed away from the disease, and raise critical funds that support research and services for breast cancer patients, including financial assistance, screening, diagnostics and patient navigation services. This is a great way to honor to the month. 

photo by The Los Angeles Times

Feeling inspired to do more for your boobs and commit to more of a healthy lifestyle? Check out our guide to the Healthiest Plant-Based Spots in LA, by neighborhood.