Camp Poosh 2024 was everything and anything we could DREAM of. EPIC doesn’t even begin to describe these vibes in the desert and let’s just say one of our favorite Kardashians – Mrs. Kourtney Barker herself – knew exactly what her “pooshies” wanted and definitely #pooshedtheboundaries. Again – Poosh – is Kourtney’s lifestyle site that talks about everything from beauty, wellness trends, and more. Last year, she put on Camp Poosh – a nostalgic throwback party for her besties and a huge guest list of well known influencers who were there for Coachella (deets about that down below). This year, she brought it back and consider it bigger (and way, WAY better for 2024….like WAY. Even bigger than Lana Del Rey’s motorcycle entrance to Coachella. Keep scrolling to re-live #CAMPPOOSH through our eyes. Yup, our team and Editor-in-Chief Erika De La Cruz, became campers for the day at Coachella’s only ultimate throwback summer experience!
First off – Cowboy Carter has nothing on this desert aesthetic. This Poosh– style summer camp kicked off Thursday night with a group of tastemakers and influencers slumber party. If you follow any of these peeps, you’ll notice this wasn’t your average 10 year old sleepover. Kourt pulled out all the stops for them ….like branded, customized boots from Boot Barn, tattoo station from JonBoy Tattoo, and matching sweatsuits from Coney Island Picnic. But the cool main event happened Saturday afternoon. It was similar to last year’s but leveled way up. Over 800 guests traveled to a 40 acre private estate in Thermal,CA where they were greeted with sounds by DJ Carter Cruise, the now iconic CAMP POOSH sign, and a con(tent) from Lemon8 – the new social media app which is also TikTok’s sister app. Basically if Instagram and Pinterest had a baby – Lemon8 would be it. Genius for Kourtney to get on top of this new social wave. LOVE! The photo tent was super cute with nostalgic camp bed and banner flags!
Every brand activation was spread out across the grounds. There was a permanent jewelry station by The Sis Kiss. This line was hella long because all the cool girlies had to have a permanent memento to remember this day. But luckily, coconut water in real coconuts with a stamped Havaianas logo, helped to hydrate. Everyone was carrying them and of course taking pics with them. There was a hair station where you can get your hair festival ready from Wella. Landon Barker – Travis Barker and Kourtney’s son, was living his best life here getting his hair ready. Kourtney’s sis – Kendall Jenner’s tequila brand – 818 – was there (of course) to keep the party going. They even teamed up with Smart Sweets to deliver some specialty cocktails on tap, like a branded paloma that was delicious. We also got the chance to try Kylie Jenner’s canned beverage – Sprinter Vodka Soda. So yummy!
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- Source: @poosh
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- Source: @poosh
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- Source: @poosh
lemme – Kourtney’s wellness and vitamin gummie brand handed out samples, portable fans, and popsicles (with lemme beneifts) to keep everyone cool from the desert heat. Barker Canna Co. ( Travis’s cannabis line) had a station where they taught everyone to roll their own joint.
But the biggest lines you ever did see was for the Camp Poosh merch and the Adidas activation. CAMP POOSH wanted to make sure everyone had a little of that K-dash style on the streets…so they had their favorite fashion brands like Adidas, Skims, Lee Jeans, Havianas, Coney Island Picnic and Shopify outfit everyone. Adidas was so cool that they set up a sneaker station and gave every guest their fave sneakers. Were talking boxes upon boxes of Sambas, Gazelles, All-stars and more ( just no Yeezy’s lol) to give to every guest that popped in.
Now for the food…because you’re not human if you’re not hungry. So many options – vegan, gluten-free too – to choose from. Let’s start wth our ultimate FAV – Alfalfa. Yup Poosh put together a specialty custom salad with a yummy beet dressing. We even got to see and hug our friend – Andrew Arrospide – co-founder of Alfalfa. Also on deck was Hot Dog on a Stick, Monty’s, The Lime Truck, Chimmelier Korean Fried Chicken, Monty’s Burgers & The Pizza Cupcake.The bash had pickles ( on a stick too) from Kaylin and Kaylin to try and take home.
LA’s grocery favorite grocery store – Erewhon – was there to give everyone some health conscious snacks and made a whole shopping station under canvas tents. They were at Revolve’s bash last year, but now have made a mark here at Camp Poosh with something very interesting. They featured a colostrum ice cream float which tasted delicious. If ya want to know what colostrum is, google it. Let’s just say its very on brand for Poosh and Kourtney.
To close out everything and on the Camp Poosh Stage were DJ Pee.Wee (Anderson.Paak) and Travis “Taco” Bennett. They performed sets that basically was a “mini-Coachella” for all attendees. Once again CAMP POOSH a 10 out of 10 and we’re already thinking about next year!
If you want to check out the party from 2023, read on!
CAMP POOSH 2023
Ok let’s just start out by saying Kourtney Kardashian Barker knows how to throw a party. I mean, come on, she’s learned from the best matriarch ever…mama Kris Kardashian. So it’s no surprise that her desert féte – CAMP POOSH – put on by her site Poosh.com, was everything and BEYOND. Kourtney was sure enough there (with blonde hair and dressed chicly in monochromatic black denim) with her husband, Blink182 drummer, Travis Barker to enjoy every bit of her lavish summer camp experience. Getting FOMO yet? Well get ready for it to settle in, because here’s everything you need to know about Kourt’s 90’s throwback bash with a modern healthy lifestyle twist…B12 gummies and all!
Walking into Camp Poosh, our team was met with a glittering desert oasis complete with a sparkling pool in the center of it all. In the background over at the main stage, DJ’s were spinning tunes from Britney Spears, to Avril Lavigne and Shaggy…a true trip back to 1998. There were long picnic tables in the center of the estate set up for guests, or “campers”, emulating teenage camp grounds of the past. Jenga tables were also all around for an impromptu game with new friends that were made. Simple and chic white and beige tents gathered around the mini lake on the property and each had their own Poosh-approved activations inside. The photo op bunk tent was a scene stealer.
Each tent had festival prep stations like an Aveda Hair Garden tent to get hair music-fest ready with full on glitter parts. Beauty stations were getting people glammed out in glitter too, and there was even a spot to get a tattoo ( maybe your first one ever) by none other than famed artist – JONBOY. There was also the brand ByChari helping campers get pierced. Our COO-Priscilla Presley- decided to stack onto her ear party with a dainty silver crescent.
There was even an arts and crafts area where we DIY-ed the heck out of a Caboodle. Such a nod to the 90’s, remember those? EPIC! Helping everyone to get into those 90’s vibes, there was also a station by Drew Martin offering up low dose botanical pre-rolls. If you need some help clarifying, people were able to pick their own CBD’s and botanicals to roll a customized joint. Or they could stop by the Alice truck to pick up some mushroom chocolates. Told ya Kourt thought of everything. 
We then walked over to check out the Camp Store aka the largest gifting station imaginable. It was like an adult trick-or-treat!! We picked up some of our favorite Poosh-approved products like Eucerin Sunscreen, SlipSilk Pillowcase Sleeping Masks, and Smart Sweets ( because snacks are essentials).
Ok so after trying out ALOT of “new things” the team needed some refreshments and we quenched our thirst at the main watering hole which offered drinks by 818 tequila (Kourtney’s little sister Kendall Jenner’s company). We were even able to pick up VEGAN food, the most we’ve seen at any party, from the number of food trucks onsite. To finish off the afternoon, we picked up a nostalgic cone from Thrifty’s Ice Cream, the perfect end to a leaving a sun soaked day at Camp Poosh. An added touch? Camp Poosh had ready to ship boxes for you to store all your goodies and will ship them to your home within a week. This way you’re not lugging everything back to the car.
Need more deets about Camp Poosh, check out our video diary! Plus, here is everything we saw and did at Nylon House , ZOEasis, and Revolve Festival.
