New York didn’t start as the fashion capitol of the world (Paris takes that title) but it’s now the birthing hub for trends, the seen and be seen of street style and of course, home to Vogue’s US headquarters. Every major designer you can think of has a hub or flagship store in NYC. One of the best areas to find them is South of Houston Street…aka SoHo. Yup, SoHo is known for its trendy boutiques, designer stores, art galleries, and unique shopping experiences. It’s located in lower Manhattan which makes it easily accessible to both locals and tourists. Plus it’s a hotspot for fashion events, product launches, and collaborations. Many brands use their SoHo stores as flagship locations to showcase their latest collections and create buzz around their products. Designers love the aesthetic appeal of the neighborhood too. Some of the city’s oldest industrial buildings have been converted to upscale boutiques which makes a NY shopping experience even more memorable. That being said, here are 5 popular places to shop in SoHo, plus a few bonuses.
1. Bloomingdale’s
Address: 504 Broadway, New York, NY 10012
This iconic department store (and the pinnacle of a NY shopping experience) offers a wide range of luxe fashion, beauty, and home products. It’s known for its designer offerings and the trendy and upscale shopping experience it provides. What we love about “Bloomies” in SoHo are the grand scale windows and six floors of luxe merchandise. It’s also centrally located to so many other stores that are within walking distance. Just cross Broadway and you’ll find Zara and the Brandy Melville flagship store. Walk a little past Bloomingdales and you’ll see MAC, lululemon, Aritzia, Unfashional, and Sephora.
*Holiday Spotlight: Cult Gagia
60 Wooster st. New York, 10012
Cult Gagia’s boutique flagship store resides on Wooster street and is full of the seasons latest collections, feather staples and winter wear for your next soiree. The shop is located near a variety of high-end shops as well as cafes. Pick up a coffee at Now or Never and make your way to Crispy Heaven NYC for your fill of baguettes, cheeses and salads, all served European style.
2. Greene St.
Begin at 116 Greene St, New York, NY 10012
If you’re looking for the likes of Rodeo Drive in LA, yup Greene Street is it. Consider this designer’s row. Every luxe retailer is on Greene Street in Soho. Here are a few we spotted as we walked this stretch of stores from Canal Street to Prince Street. On the east side of Greene Street you’ll find Louis Vuitton, Stella McCartney, MCM, Alice & Olivia, and Givenchy. On the west side shop boutiques and stores like Chloe, Tiffany & Co., Bottega Veneta, Dior, Versace, and Isabel Marant. Plus, turn onto Broome St and find Cult Gaia and Iro, two of our favorite boutiques.
3. Jewelry
Begin at 114 Prince St, New York, NY 10012
Looking to shine and sparkle while out and about? SoHo has a ton of jewelry stores that range from fine jewelry to the everyday baubles. There are also some boutiques that will do piercing if you’re looking to add to the ear party. One of our favorite places to visit is David Yurman. The company’s flagship is right here in SoHo and is so gorgeous inside that buying that signature cable bracelet will feel a thousand times better. Some of our other favorites are Monica Vinader ( you can also schedule piercings here), Swarovski, SoHo Gem, Kendra Scott, and Mejuri.
4. Vintage Shopping
Begin at 351 W Broadway, New York, NY 10013
Sure SoHo is known for being a high end fashion destination, but its also known for its eclectic mix of vintage and resale stores that offer unique and pre-owned clothing, accessories, and more. We love hanging out at What Goes Around Comes Around which carries gently used Chanel bags. There’s also The Real Real, Ritual Vintage Clothing, The Vintage Twin, Divinity NYC ( you can get some great pop culture tee’s here) and 2nd Street SoHo.
5. Shoes
Begin at 540 Broadway, Manhattan, NY 10012
From heels to boots to sneakers, SoHo has every trendy shoe option you could want. One of our favorites is Schutz, which features so many trendy boots, leather sneakers, and cool sandals. Walk down Broadway and you’ll also find the Nike store for more athletic wear.
6. Design & Furniture
Begin at 382 W Broadway, Manhattan, NY 10012
SoHo is known for its diverse range of design and furniture stores that offer a mix of styles from contemporary and modern to vintage and eclectic. Between Spring St., and Broome St. you’ll be able to shop and browse stores with premiere taste in home design. We love to look around Jonathan Adler‘s vibrant design store, which sits right on Broadway. Walk a few blocks you’ll find more home furnishing stores like Joybird, The Shade Store, Calligaris SoHo Showroom & Outlet, Fritz Hansen, and Boffi.
*Bonus: Sample Sales:
One of the best parts about shopping in New York is the endless number of Sample Sales. One of our favorite sample sales running right now is for Cynthia Rowley at In the Know at 670 Broadway. Shop dresses, outerwear, knits, accessories, and so much more. We love 260 Sample Sale to keep up to date on the newest and hottest sample sales.
*Bonus: Coffee Stops while you Shop:
In between a busy day of shopping we always need a little caffeine boost. Our favorite coffee is at Now or Never Coffee, located at 30 Grand St. Try delicious lattes, cold brew, and there’s matcha and hot chocolate for the girls who don’t love coffee. After, head down Grand St to Crispy Heaven Bakery for delicious sandwiches and baked goods.
Now that you’ve conquered SoHo in New York, fly to LA to find out where to shop.
