Who:
Rebecca Crews, her husband (and silent partner) Terry Crews, Saks staff, friends and family gathered on The Saks 5th Avenue second floor in Beverly Hills to celebrate the launch of Rebecca Crews’ new luxury clothing brand. The line represents and reflects a powerful, feminine women, out taking the world by storm, plus vibrant textures, textiles and style.
What:
Think beyond “pants, blouses and an accessory here and there.” Instead insert a full shoe line of smart flats, a separates collection filled with comfortable, chic outer wear, pants and more for the woman out kicking a$$ and finally, a full women’s suit collection. Accompanying the clothing a line, an array of cosmetics graced the counter tops with its star piece: red toned lip sticks at the center. Lastly, the show-stopping (LA Girl favorite) luxury carry-on luggage pieces, came in a copper, orange hue and strong statement black. Terry remarked that the carry-on luggage pieces were his “go-to.”
The Pop Up is open through December 16th at Saks 5th Avenue, Beverly Hills.
Where:
The soiree took place at Saks 5th Avenue, located in the heart of Beverly Hills on Wilshire Blvd. Vibes of the original department store and timeless luxury collections, filled the evening. Mega designers like Carolina Herrera were right next door to Rebecca’s new line. Tray pass hors d’oeuvres and a full bar were available for all the guests while they shopped, mingled and celebrated.
Why:
During this inspirational evening, 10% of proceeds went to support Rise, an organization supporting women who have survived sexual assault. Rebecca acknowledged every team member, from her personal assistant to her personal shopper at Saks who took part in making this line come to life. Terry also repeated over and over in his speech (and through out his social media feeds:) “My wife sacrificed everything for the last 30 years for our family to thrive. It’s time for her dreams to come true.” Shop her collection through December 16th and stay tuned for her online store, which rumor has it, is debuting 2022.
Photos courtesy of LA-based photographer, Daniel Curtis.
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