When winter in LA means a leather jacket after dark, a true snow trip feels like a fantasy – which is exactly why we traded sunshine for snowfall and headed to Aspen. From February 12-15th, 2026, NYLON hosted its members-only residency at The Snow Lodge Aspen, blending music, fashion, and curated lifestyle programming into a four-day cultural escape. We stopped by Friday during the après event just as Kaytranada took over the decks and snowfall picked up outside, a moment that felt like the winter version of festival season: intimate, stylish, and slightly under-the-radar.
The LA Girl owner, Erika De La Cruz, at Nylon Après
WHAT
The residency functioned as a multi-day takeover designed around access. Guests moved through brand activations, sampling moments, and social arrivals before reaching the dance floor. The alpine layout leaned into cozy luxury, igloos for food and drinks, fire pits for warming up, and a hot chocolate station that quickly became essential between sets. Music programming stretched across the weekend with performances spanning house, electronic, and open-format sounds, creating a rhythm that felt equal parts nightlife and destination escape.
WHERE
Everything centered around The Snow Lodge’s indoor-outdoor space, where après seamlessly transitioned into late-night energy. The chic mountainside venue set the scene for NYLON’s exclusive winter takeover, where fashion extended beyond the venue itself. Exclusive partner ASOS hosting a curated winter pop-up inside The St. Regis Aspen Resort, showcasing ski sets, statement outerwear, and elevated après looks seen throughout the crowd. Brand moments were woven naturally into the experience. Bloom Nutrition served its Glacier Crush sparkling drink at the energy bar, while Polymarket added an interactive layer with a live prediction mural and Polaroid keepsakes, you’ve probably already seen them on your FYP.
Rachel Slawson
WHO
The guest list reflected NYLON’s membership ethos: fashion insiders, socialites, editors, and VIP talent from both coasts. Notable attendees included Bethenny Frankel, Helen Owen, Tinx, Kian Lawley, Pam Lima, Jodie Woods, Kit Keenan, Juliette Porter, and Rocky Barnes, alongside DJs and performers who carried the weekend’s programming.
Pam Lima, Helen Owen, Bethenny Frankel
WHY
The Aspen residency showed the future of nightlife: small guest lists, layered programming, and curated escapes. It offered an early look at NYLON Membership, giving cultural connectors VIP access to events from Coachella to Fashion Week. As BDG CEO Bryan Goldberg said, Aspen delivered “world-class performances, exclusive moments, and a tight-knit community,” proving intentional, insider experiences are the next evolution of nightlife.
