Who?
Executives from your favorite platforms like Netflix, Tik Tok, Capitol Records, Interscope Records, Forever 21, AEG, and more all attended Press Pass LA’s PR division event, All You Need is Los Angeles!, to celebrate local brands and founders who are bringing back businesses and culture to our great city. Celebrities like Gleb Savchenko (Dancing with the Stars), Elena Belle (Real House Wives of Sweden), Melissa Gisoni (Dance Moms), BP Major (the pair co-own Major Minors Hollywood Academy), E! News hosts Hunter March and Scoot Tweedie, Sam Web (Australian Actor), Radio Host Wells Adams, Tik Tok Star Jake Gould, Victoria Secret Model & Founder of Naked Species clothing Joy Corrigan, and others came out to celebrate the occasion.
Where?
The iconic Venice Beach House celebrated its post-pandemic reopening and renovation by hosting this festive All You Need is Los Angeles! event. The Venice Beach House brought inspiration and an environment where people and businesses were able to connect with each other. Check out this venue if you’re looking for an authentic LA stay.
What?
The VIP opening night of the newly renovated Venice Beach House featured brands including Kurvana, luxury cannabis products; Naked Species, clothing brand by model Joy Corrigan supporting Wild Life Tomorrow Fund to help end animal extinction; Our/Los Angeles vodka, distilled in the arts district of downtown Los Angeles; Smile Natural Products, personalized oral care and vegan lifestyle products; Art Botanica, moss art by local artist Kelley Anderson; and Ruben, iconic art and streetwear brand by artist Ruben Rojas. Billed as a night of “Food, Vodka, and Art” more than 300 guests enjoyed delicious plates from Green Olive Food Truck known for their local Mediterranean cuisine with a menu that featured hummus and pita, greek salad, greek potatoes, chicken skewers, gyro, falafel and more.
Why?
Many businesses were deeply affected by the pandemic, but places are opening back up! Press Pass supports the comeback of local businesses, entrepreneurs, and artists. For example, Kurvana featured samples of their cannabis products including vape pens and tinctures, as well as offered custom engraving on their hardware. Naked Species gifted guests with T-shirts, bathing suits, bracelets, and more from their new Funghi line. The sponsored bar featured a martini tasting cart from Our/Los Angeles plus curated cocktails, as well as highlighted their recent collaboration with local artist Ruben Rojas on a custom bottle. In addition, Better Booch kombucha was on hand to satisfy your tastebuds providing non-alcoholic beverages to attendees. Ruben Rojas also showcased his signature art and sculptures on the property and his fashion line Ruben featuring his “love” hoodies. Kelley Anderson of Art Botanica, known for moss art, created a custom step & repeat for guests to capture their most Instagrammable moments! Smile Natural Products was on hand sharing their oral care and vegan products with guests for a picture perfect smile and is co-owned by the event’s entertainer, DJ Shai, who kept the party vibing throughout the evening. E! Host, Scott Tweedie, served as the night’s host and created some amazing pre and post event content to entertain those on site or streaming at home on Instagram!
