In LA, Coachella doesn’t just start in Indio – it starts with a rotation of insider-only pre-events and pop-ups that set the tone for the entire weekend. Ahead of Weekend 1, CLD PR hosted its annual “CLD Pre-Festival House 2026” on April 7th in Beverly Hills, transforming a private estate into a poolside, content-ready escape where fashion, beauty, and wellness collided in true LA Girl fashion. Think: curated gifting, buzzy brand moments, and a guest list that felt equal parts industry, influencer, and “you had to know someone.”
Scarlett Rose Leithold, Mari Macleod, Scheana Shay with Pink Palm Puff, Teddy Blake, Ema Savahl, Dream Pairs, COLAB, TiZO, The Good Patch, Possmei, Luxe Du Jour, and RAEN at CLD PR PRE-FESTIVAL HOUSE 2025
WHAT
The CLD Pre-Festival House operated as a highly curated gifting and experience hub designed for getting festival-ready in one stop. Guests moved through a series of elevated brand activations, pulling festival fits from Pink Palm Puff, Ema Savahl Couture, Rhonda Stark Designs, Dream Pairs, RAEN, Teddy Blake, and Luxe Du Jour, alongside a mix of beauty, skincare, and wellness essentials from COLAB, TiZO, The Good Patch, ZO Skin Health, Flower Knows Cosmetics, Osier Wellness, Buff City Soap, and more. The energy was very much “build your Coachella wardrobe while you’re poolside,” with styling moments happening organically throughout the day.
Beyond shopping and gifting, the experience leaned into recovery and prep in a way that mirrors how Coachella insiders approach festival season. Guests could reset with NAD+ IV drips from Tru Niagen, get press-on nails from Glamnetic, and sip on specialty drinks from Angel Margarita, Possmei, and LEVL while grazing on bites from Yooshi Sushi and desserts from The Ice Guys. One of our favorite goodies was a freezable Dual Compartment Snack Box from Pack It, where you can freeze the bag the night before and keep any of your snacks chilled all day long! A live DJ kept the pool area moving, striking the balance between relaxed hangout and low-key day party. A few standout brands anchored the experience, bringing together the perfect mix of fashion, beauty, and festival-ready essentials. Guests gravitated towards those viral adorable pieces from Pink Palm Puff and Teddy Blake for elevated, wear-now looks, while Dream Pairs delivered desert-friendly footwear that didn’t sacrifice style. On the beauty and wellness side, COLAB, TiZO, and The Good Patch kept guests stocked with essentials designed to survive long days in the sun, while Possmei added a refreshing, social element with drinks in hand as guests moved through the space.
Pack It, Flower knows, and Osie Brand Activations
WHERE
Set inside a private Beverly Hills estate, the space was designed to feel like a seamless flow of moments rather than a traditional event layout. Poolside lounges, shaded activations, and open-air brand stations created a natural rhythm of browsing, lounging, and socializing, exactly the kind of environment made for the content girlies. The aesthetic leaned bright, polished, and distinctly pre-Coachella: sun-drenched, stylish, and built for both IRL interaction and digital storytelling.
WHO
The guest list reflected a cross-section of today’s LA social ecosystem, actors, reality stars, athletes, and digital creators who regularly shape trends across fashion, beauty, and lifestyle. Attendees included Mackenzie Ziegler, Scheana Shay, Jordan Chiles, Emily Osment, Alex Hall, Scarlett Rose Leithold, and more, all bringing their own style and audience to the space.
Photo by Phillip Faraone/Getty Images for CLD PR)
WHY
More than just a gifting suite, the CLD Pre-Festival House reflects how Coachella culture now extends far beyond the desert. For LA insiders, these pre-events are where festival looks are built, products are discovered, and connections are made before the weekend even begins. It’s less about a single event and more about access: curated spaces where brand, culture, and community intersect in a way that feels both exclusive and very on-brand for what some would say is the biggest marketing activation of the year.
